Productivity Workbench and its two products share one mark: a workbench inside a tile. What sits on the bench, and the colour of the tile, says which one you are looking at. This page holds the specification and every file you need to use the brand correctly.
The platform is the parent. The AI Product Studio and the Product Workspace are its two products: alternatives, not tiers, and neither is the basic version of the other. Their marks say the same thing. The tile and the bench never change; only the object on the bench and the colour do.
Productivity Workbench
A block on the bench
A piece of work on the bench: the platform itself, and the parent of the two products.
Clear space: a quarter of the mark's height on every side, shown dashed.
The tile. A square with corners rounded to 22% of its width, filled with the product's gradient from top-left to bottom-right. It is the only part that carries colour.
The bench. One beam on two legs, always white, always the same proportions. It is what makes the three marks one family, and it is why the mark still reads at 16 pixels.
The object. A block for the platform, a spark for the Studio, a stack of cards for the Workspace. It sits on the bench with a small gap, never touching the beam.
Minimum size. 16 px on screen or 5 mm in print for the mark; 120 px or 30 mm wide for a lockup. Below that, use the mark alone.
One colour. Where a gradient cannot be used, the flat version fills the tile with the solid hex. On photographs, on brand colours and in print with one ink, use the Ink or White version, which knocks the bench out of the tile.
Productivity Workbench
ColourFlatInkWhite16 px
AI Product Studio
ColourFlatInkWhite16 px
Product Workspace
ColourFlatInkWhite16 px
Lockups
The horizontal lockup is the default. The parent's name stacks its two words so the lockup is exactly as tall as the mark; a product's name sits on one line with Productivity Workbench endorsing it beneath. Use the stacked lockup where the space is square, and the wordmark alone only where the mark is already on the page.
On light backgroundsOn dark backgroundsStacked
On light backgroundsOn dark backgroundsStacked
On light backgroundsOn dark backgroundsStacked
Colour
Each product owns one hue. The tile shows it as a gradient; the solid value is the reference for everything else, and it is the value the application already uses. CMYK figures are conversions for print proofs; the hex is definitive.
Colour
Hex
RGB
CMYK
Gradient
In the app
Use
Workbench Indigo
#4f46e5
79, 70, 229
66, 69, 0, 10
#6366f1 → #4338ca
$primary / --pw-primary (default)
The parent brand, the website, favicons and anything that speaks for the company rather than one product.
Studio Violet
#7c3aed
124, 58, 237
48, 76, 0, 7
#8b5cf6 → #6d28d9
Studio gradient (#7c3aed → #4f46e5) in the app
Everything that belongs to the AI Product Studio: its sidebar, its public pages, its social cards.
Workspace Teal
#0891b2
8, 145, 178
96, 19, 0, 30
#06b6d4 → #0e7490
$accent / --pw-secondary
Everything that belongs to the Product Workspace: its sidebar, its public pages, its social cards.
Ink
#111827
17, 24, 39
56, 38, 0, 85
—
$gray-900
Wordmarks and headings on light backgrounds. The single-colour mark.
Ink Muted
#626875
98, 104, 117
16, 11, 0, 54
—
$gray-500 / --pw-text-muted
The "Productivity Workbench" endorsement under a product name; secondary copy.
White
#ffffff
255, 255, 255
0, 0, 0, 0
—
--pw-contrast
The bench inside every tile. Wordmarks and the single-colour mark on dark backgrounds.
Night
#1e1b4b → #312e81
30, 27, 75 → 49, 46, 129
60, 64, 0, 71 → 62, 64, 0, 49
—
—
The dark canvas behind social cards, banners and title slides. Colour marks and white type sit on it.
On Night, muted
#c7d2fe
199, 210, 254
22, 17, 0, 0
—
—
Taglines and the endorsement line on the Night canvas.
On Night, faint
#a5b4fc
165, 180, 252
35, 29, 0, 1
—
—
Eyebrows and URLs on the Night canvas.
In the application, --pw-primary is a customer-chosen brand colour, so the product marks never depend on it: they carry their own colour in the file.
Typography
Everything is set in Inter, the typeface the product uses, licensed under the SIL Open Font License. The wordmarks in every file are outlined, so nothing here depends on the font being installed.
Workbench
Display
Inter 800 Extra Bold · tracking −0.02em
Product names on social cards, banners and title slides.
Workbench
Wordmark
Inter 700 Bold · tracking −0.02em
The name in every lockup. Never reset in another face or weight.
Productivity
Label
Inter 600 Semi Bold · tracking +0.12em, upper case
Eyebrows such as "PRODUCTIVITY WORKBENCH" above a product name.
Productivity Workbench
Endorsement
Inter 500 Medium · tracking 0
The "Productivity Workbench" line beneath a product name, and body copy on stationery.
Do and don't
✓ Do
Use the colour mark on white, on light neutrals and on the Night canvas.
Use the single-colour mark (Ink or White) on photographs, on brand colours and wherever a gradient will not print.
Pair a product mark with its own colour, and the parent mark with Workbench Indigo.
Keep the clear space: at least a quarter of the mark's height on every side.
Name the products exactly: Productivity Workbench, AI Product Studio, Product Workspace.
Show the endorsement line under a product name when the parent brand is not already on the page.
✕ Don't
Do not recolour the tile outside the palette, or put a product's object on another product's colour.
Do not redraw, rotate, skew or stretch the mark, or change what sits on the bench.
Do not add outlines, drop shadows, glows or bevels.
Do not set the name in another typeface, or split the parent wordmark differently from the lockup.
Do not show the mark smaller than 16 px on screen or 5 mm in print, or a lockup narrower than 120 px or 30 mm.
Do not use the emoji, the "PW" monogram or the old chart icon anywhere; this family replaces them.
Downloads
SVG is the master format and scales to any size; the PNGs are rendered from it at the sizes platforms ask for. Print files are PDF at 300 dpi with an editable SVG beside each.
The whole pack
Every file on this page, in one archive: the three marks and lockups, favicons and app icons, social cards, banners and stationery.
Productivity Workbench, AI Product Studio, Product Workspace and the bench marks are trade marks of MDTS UK Limited. You are welcome to use them to refer to the product: in a review, a talk, a comparison, a directory listing or an integration's own page. Keep the marks as they are supplied, keep the clear space, and do not suggest that MDTS endorses or is affiliated with you. For anything else, including merchandise and co-branding, ask us first.
The files are regenerated from one script whenever the brand changes, so this page is always the current version. Link to it rather than mirroring the files.
