AI Product StudioWho it is for

The Product Engineer

Specify the work. Let agents build it. Decide what ships.

A Product Engineer has development experience and owns the product. They write the intent, the brief and the work packages, set the Definition of Ready and Done, send each package to a coding agent and review what comes back before it merges. The Studio is built for this person.

It is the step on from vibe coding. Prompting an assistant and hoping can produce a demo in an afternoon. A business needs to know what was asked for, what was built, who checked it and why it shipped: specified, gated and reviewed delivery, with the record to show for it.

Who a Product Engineer is

Two kinds of experience in one role. The role is not a project manager handing tickets to agents, and not a developer who only writes code.

Development experience

They can read a pull request, judge an approach, tell a sound change from a plausible one and, when it is quicker, write the code themselves. A coding agent's work is reviewed by someone who understands it.

Product ownership

They decide what is worth building and why, say what done means before the work starts, and answer for what is released. The agents build to their specification, not to a prompt.

Ready for a business

Every check, decision and exception is recorded as it happens. What an auditor, a customer or a manager asks about a change is answered from the record, not from memory.

What a Product Engineer owns

Agents draft, plan, code and review. These stay the Product Engineer's.

The intent and its value

What problem is being solved, for whom, and why it matters now: weighed against the studio's value model so the order of work is argued, not guessed.

The brief

What the intent asks for in words an agent and a reviewer can both hold it to: scope, constraints and what done looks like.

Workstreams and work packages

The intent broken into workstreams, and each into work packages: one change each, built and reviewed as a single pull request, in the order they should be built.

The Definition of Ready and Done

The checklists a package must pass before it goes to a coding agent and before it ships. You set them for the studio; the reviewer agents and a person check each package against them.

The decision at each gate

Whether a package is ready to build, whether what came back is done, and what is released. Agents advise; the decision is a person's.

How they work in the Studio

One intent, from the vision to what it achieved after release. Each step is a page in the Studio, in the order of the AI Delivery Lifecycle.

The delivery loop step by step: where it happens, what the Product Engineer does and what the Studio does
StepWhereWhat you doWhat the Studio does
VisionVisionSet the studio's north star and the outcomes it serves.Drafts outcomes with you, and gives every later agent the vision as context.
IdeasIdeas BoardGet the thinking down: notes, documents, shapes and connectors on a shared canvas.Generate turns the board into context, and proposes intents you accept or not.
IntentIntent PadCapture the idea, problem, opportunity, bug or spike, and weigh its value.Classifies and scores it; the order between intents is advice, never a gate.
PlanThe intent's plan ladderClimb it one step at a time: brief, workstreams, work packages, work items, then send the drafts to review.Each step has its own agent action; only the next step offers buttons, so the page always says what is next.
ReadyWork package: Definition of ReadyRead what the reviewer agents found, then approve the package or send it back.Checks the package against the Definition of Ready and records both sides of the gate.
BuildWork package: CodingDispatch it to a coding agent (GitHub Copilot, Claude, Codex or a Claude Code routine), or take a developer branch and code it yourself.Briefs the agent with the package and its Plan, and follows the run to its pull request.
IterateWork package: IterateGo back and forth on the pull request: answer the agent's questions, send an instruction or send rework.Shows what the agent is doing now and posts what you send to the pull request.
DoneWork package: Definition of DoneDecide whether the change is done, then approve and merge it, or send rework.The reviewer agents read the pull request against the package, its Plan and the Definition of Done.
ReleaseRelease plan and Release commsApprove the release on its two keys and the notes for each audience.Builds the release from the packages whose merges it holds, and drafts what to tell customers, teams and auditors.
LearnOutcome Telemetry and the Outcome Feedback LoopJudge whether the release moved what it said it would, and decide what to do next.Collects the readings and assesses each release against its key results; it never creates an intent itself.
Always the next action. The Now line under the toolbar of every Studio page names the one thing to do next, why, and how long it has waited; Go to it opens the page with the control in view. Intent and work package pages open in focus mode: the stage you are on is open and the rest is folded to one line each, with Show everything a press away.

How much to hand to agents

The studio's operating mode, chosen by its owner in Trust Settings, sets how much the agents do without asking. It never changes who decides what merges.

The three operating modes: who decides, what is handed to agents, and the plans that include each
ModeWho decidesWhat is handed to agentsPlans
SupervisedA person decides every step: agents suggest and draft, and nothing they write is applied until someone accepts it.Nothing is applied without you. Agents draft the brief, the workstreams, the packages and the work items, and you accept or change each one.Every plan
Semi-AutonomousAgents apply their own work and accept their own suggestions; a person approves each work package and decides what ships.Agents apply their own drafts and accept their own suggestions, and Auto Pilot can take an intent from its brief to draft work packages. You still approve each package and decide what ships.Business and Enterprise
Fully AutonomousAgents run the whole loop to a pull request; a person watches and steers, and still decides what merges.Choosing it records your standing approval of the person's side of the Definition of Ready gate, the approval and the dispatch of each work package a Fully Autonomous Auto Pilot run made and takes forward, when every reviewer agent passed it and every required item is met. Never the Definition of Done, a merge, an exception or an override of the reviewer agents. The loop runs as far as a pull request; you watch and steer.Business and Enterprise

What always stays a person's

The person's side of every gate

Approval needs the reviewer agents and a person. An agent's assessment is minted by the server from its own prompt; it cannot be posted by a client or an agent.

Approve and merge

No agent merges. A pull request is merged by a person, or by GitHub under the repository's own rules.

Exceptions and overrides

Setting an item aside, or overriding the reviewer agents, is a recorded decision: who, under which authority, why and until when.

What is released

A release is approved on two keys and ships what was approved, built from the packages whose merges it holds.

The evidence an enterprise asks for. Each check, decision and exception on a work package or a release goes into an append-only evidence ledger as it happens, and is shown as one page: its Artefact Passport. A release's passport is signed when it is approved, and a deploy pipeline the Studio generates checks it before it deploys.

Alone or in a team

One Product Engineer

A studio starts with one person, and nothing needs a second. You decide both sides of a gate yourself; the record says one person did, and nothing refuses it. The Free plan is one studio for one Product Engineer.

A team

Any member of the studio can do the work of delivering a change: send a package to review, send rework to the coding agent, iterate on the pull request. Approvals stay with the owner and the reviewers, and separation of duties is a Trust Settings switch, off until the team turns it on.

An organisation

On Enterprise, an organisation can set guardrail policies across its studios and keep one register of every exception. The studio's own controls still apply.

For Product Builders who want software that lasts

If you already build with AI and want work you can stand behind, start a studio on the Free plan with your own AI provider key. No card and no time limit.

Why demo-speed AI coding rarely ships is on The Vibe Coding Curse; the overseeing agent of an Enterprise studio is on The Studio Controller.